Education Case Study
Enhancing the Student Experience with Connected Campus Solutions
The Challenge
A private higher education institution serving over 20,000 students faced a growing disconnect between its departments and digital systems.
- Admissions, advising, and alumni engagement were all handled through separate platforms, leading to fragmented experiences.
- Students and staff struggled with outdated tools, long wait times for support, and impersonal communications.
- Without real-time insights, it was difficult to track student progress or tailor outreach to prospective students and alumni.
The institution knew it needed to modernize and unify its campus systems to meet the expectations of today’s digital-native learners.
The Solution by CloudNova
CloudNova led a full digital transformation by deploying Salesforce Education Cloud and supporting technologies:
- Implemented Education Cloud to bring recruitment, advising, and alumni engagement into a single, connected platform.
- Launched custom Communities for students and alumni—each with personalized dashboards, content feeds, and service tools.
- Integrated core SIS and LMS platforms via MuleSoft, enabling real-time academic performance and enrollment data tracking.
Deployed Einstein Bots to automate responses to FAQs and help students book advising appointments instantly.
The Results
The institution saw a measurable improvement in student experience and institutional efficiency:
- 25% boost in application-to-enrollment conversion, powered by more personalized and responsive outreach.
- 32% rise in student satisfaction, driven by faster support and self-service capabilities.
- 50% increase in alumni engagement, enabled by tailored re-engagement journeys and smarter segmentation.
The Outcome
By moving to a connected campus model with Salesforce and CloudNova, the institution now delivers more personalized, efficient, and impactful experiences throughout the entire student lifecycle—from applicant to alumnus. The result is a stronger community, better retention, and a campus that’s truly prepared for the future of education.
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